Mosquito Zapper

There is this amazing instrument that helps us eradicate the mosquitoes in our vicinity. I have seen several people experiment with it, including my friends and family.

All you need to do is press a red button and wave it like you are playing tennis with the mosquito being the ball. Poor mosquito is roasted due to electrocution, the moment the face of the mesh on the instrument comes in contact with it.

Couple of days ago I had gone to this restaurant for a snack and there was this guy who was trying to sell these instruments outside the restaurant. There were a considerable number of people at the restaurant and hence the seller was probably thinking that he has a big base of people to whom he can try selling his product. To any vendor, a large gathering of people is a boon. He/she (My good friend who always points out how sexist we are, please note that I realized it this time around) obviously stands a better chance of finding a customer from a larger base of people, of course, all other factors kept constant.

To sell the instrument, the vendor needs to demonstrate what it does. I wouldnt believe the impact of the instrument unless I see it myself. Simply put, he has to kill a mosquito everytime he demonstrates this instrument. Naturally, the mosquitoes are smart. In a short span, they realize that things are not really friendly around here and make a move. Now there arent any mosquitoes left to be killed, and hence no more customers can be lured into buying this particular instrument.

On the contrary, there always is a huge number of insects including mosquitoes near the drainages, marsh lands and dump lands. Hence, there will never be a dearth of subjects for demonstration of the instruments for the vendor at such sites. But then, unfortunately you will never find human beings who will be around to witness the spectacle of the mosquito getting killed while the vendor acts like he is playing tennis with this instrument. In this case, we find that the customer base has vanished.

So how on earth can there be effective mass marketing for this product?

Mosquito, poor mosquito!